by Borza, I.C. and Macías, J.A.
Reference:
Incorporating marketing strategies to improve usability assurance in user-centered design processes (Borza, I.C. and Macías, J.A.), In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), volume 9169, 2015.
Bibtex Entry:
@article{Macías2015,title = {Incorporating marketing strategies to improve usability assurance in user-centered design processes},journal = {Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)},year = {2015},volume = {9169},pages = {152-162},author = {Borza, I.C. and Mac{\'i}as, J.A.}}