Incorporating Marketing Strategies to Improve Usability Assurance in User-Centered Design Processes (bibtex)

by Iunia C. Borza and José A. Macías.

Reference:

Incorporating Marketing Strategies to Improve Usability Assurance in User-Centered Design Processes (Iunia C. Borza and José A. Macías.), In 17th International Conference on Human-Computer Interaction - Design and Evaluation (HCI International 2015),, 2015.

Bibtex Entry:

@inproceedings{iunia_incorporating_2015,
 author = "Iunia C. Borza and José A. Macías.",
 title = "Incorporating Marketing Strategies to Improve Usability Assurance in User-Centered Design Processes",
 year = 2015,
 booktitle = "17th International Conference on Human-Computer Interaction - Design and Evaluation (HCI International 2015),",
 doi = "10.1007/978-3-319-20901-2_14"
}